LOTTE Mart's business philosophy is always concerned about the quality of products, services and prices to ensure the best interests of consumers. Besides, we also focus on business ethics built on the foundation of human factor as the core, namely the employee of LOTTE Mart. In any transaction with our Partners, LOTTE Mart’s employees are required to uphold honesty, integrity and compliance with laws and regulations of the Company.

Therefore, we set the Integrity management as a foundation of the new management principle. We are working hard to get a buy-in from our management team and employees in regards to the importance of ethical management.

Lương Văn Can – a patriotic soldier, educator in the early twentieth century, who was called the teacher of Vietnamese businessmen once said: “Merchants need to have enough business moral – business competence to compete with world capital”. Realizing that ethics is the foundation of business, we commit to work harder to realize our core value of “doing business Integrity”.

Thank you so much for your ceaseless interest and support.